As a team of three student consultants for Wasserman, we were tasked with breaking down the fan experience at the 2015 RBC Canadian Open and looking for ways to reduce pain-points, improve sponsor visibility, and develop new marketing activation plans.

At the end of the three day event we we reported the results of our interviews with attendees, outlining fan events to improve experience, provide foot traffic breakdowns by area for more impactful sponsor signage, and simplify pass benefits for easier up-selling. In subsequent years, members of our team went on to implement these recommendations to noticeable benefit.